Emails to your in-house email list should be a primary marketing function of your small business or non-profit.
Content marketing is an extremely effective tool to build trust and authority within your niche. By repurposing your content to social media and other platforms, you can stop the content overload. (Updated October 2021) Google and the other search engines use quality online content as one of their top ranking metrics. Prospects and customers are looking … Keep reading
I subscribe to several email newsletters (or e-newsletters). In fact, I’ve signed up for so many I finally started unsubscribing to those I rarely read. But one I always read is The Likeable Expert Gazette by Michael Katz. Michael built his freelance business from scratch using email newsletters as his only marketing tool. So I … Keep reading
If your business doesn’t publish an e-newsletter yet, you’ve probably heard of them and maybe wondered what all the fuss is about. Or maybe you’re thinking of starting one but aren’t sure the time, effort and money will be worth it. Here’s a primer to get you started… 1. Your list of readers will be … Keep reading
Are your readers opening your emails? It doesn’t matter how brilliant your copy is, or how astonishing your offer is. If your readers aren’t opening them, they’ll never see it. If you Google: “How to write emails that get opened” most of what comes up is advice on how to write the Subject line. That’s … Keep reading
What is this easy, versatile tool? The email autoresponder. Maybe you’re already using autoresponders in your marketing, customer support, customer nurturing strategy, and sales. If you are, you already know the advantages and have reaped some of the rewards. Maybe you don’t know what I’m talking about. Or if you do, you’re not sure how … Keep reading