Emails to your in-house email list should be a primary marketing function of your small business or non-profit.
The most successful businesses are the ones who market the most successfully. I read something along that line recently. I can’t remember where, but it stuck. Some of us love to market. Others of us see it as the necessary evil of doing business. But however you look at it, your business can’t be successful … Keep reading
Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor. For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders. The advantage of them, … Keep reading
How to design an email newsletter—does it matter? Should it look like your website? Should it look like an email you send to a friend? A combination? It depends. I’ve subscribed to many newsletters from many different types of businesses. If you do that too, you’ll notice something… Some look just like the company’s website … Keep reading
They’re known by a number of different names: email newsletters, e-newsletters, e-zines. What makes them such an effective marketing tool? “Newsletters are one of the most powerful tools you have at your disposal.” – Dan Kennedy, consultant, business coach, strategic advisor, etc. “Every newsletter that you send serves to solidify the connection between your company … Keep reading