SEO-optimized blogging is one of the best ways for small businesses and non-profits to attract your ideal customers. A well-done blog builds authority and trust.
Content marketing is a great tool for building your business…if you use it right, that is! None of us is immune to mistakes, but knowing what to look out for is half the battle in avoiding them. Here’s a brief look at 15 common marketing mistakes: Inconsistency—You post or email content whenever the mood strikes … Keep reading
Do you love a good story? Here’s one about a business that was completely turned around because of inbound marketing—the type of marketing that invites people in and gives them something they want. Here’s proof that inbound marketing doesn’t need to be complicated to work! I hope it’s as inspiring for you as it is … Keep reading
Do you need a blog? Many marketers will say absolutely. If you’re not sure investing in one will pay off, take a look and see what a blog can do for your organization… Do you KNOW THINGS that will help your target audience? Your target audience is looking for answers to their questions and problems. … Keep reading
Inbound marketing vs. Outbound marketing. Have you heard those terms? Inbound marketing has been making strong strides in the past few years. So much so that 3 out of 4 marketers now say it works better than Outbound. If this is all new to you, or if you’ve heard snatches but want to learn more, … Keep reading
Content marketing is an extremely effective tool to build trust and authority within your niche. By repurposing your content to social media and other platforms, you can stop the content overload. (Updated October 2021) Google and the other search engines use quality online content as one of their top ranking metrics. Prospects and customers are looking … Keep reading