There are several things you can do to build relationships with your prospects and customers to keep them coming back over and over again.
There are many ways you can build relationships in your target market. You want your prospects and customers to not only remember you, but come to appreciate you, and look forward to hearing from you. Here are five of the best ways to do that. 1. E-Newsletter This can be your most valuable relationship-building tool, … Keep reading
I subscribe to quite a few e-newsletters from more experienced writers and marketers. One of them is by Michael Katz, the self-described “Chief Penguin” of Blue Penguin Development. He’s known for his expertise on publishing e-newsletters, and for helping solo entrepreneurs with their own marketing. Michael’s e-newsletter today really caught my attention because he talks … Keep reading
Skepticism. According to an article posted last week by copywriter Clayton Makepeace, skepticism is the prevailing attitude we’re facing in our marketing efforts these days. (The entire article is worth the read. You can find it here.) As he points out, it’s no surprise we don’t believe much of what we see, read and hear … Keep reading
If you’ve read my special report Relationship Marketing Ideas for Outdoor Organizations, you’ve already had a brief introduction on the topic. (If you haven’t read it, you can get it as a free download here) There are many online sources that dive into Relationship Marketing more deeply. Here are a few articles I’ve found helpful: … Keep reading