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Current Customers

It’s much more cost-effective to retain your current customers than to attract new ones. Do you have marketing efforts in place for customer retention?

Are You Marketing to Your Most Valuable Audience?

your most valuable audience

Do you know who your most valuable audience is? Does it make more sense to market to someone with a 20% probability of buying, or a 70% probability? That’s not a hard question to answer. But every day businesses choose to focus on the 20%. Hmmm. Who’s your most valuable audience? Your current customers. (If … Keep reading

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