Automatic emails (like email newsletters) take full advantage of one of your key marketing assets—your email list.
Automatic emails and email sales funnels are powerful marketing and sales tools for your business.
What’s the difference between email newsletters and auto or sales funnel emails?
When people opt in to your email newsletter, the first issue they’re sent is the next issue in line. Then they keep getting regular emails with helpful, inspiring or entertaining content.
In a sales email series (set up as autoresponders—automatic emails) , they’ll get the first one in the series and each subsequent one afterwards. Every subscriber starts with the first issue in the series.
What’s an Autoresponder?
An autoresponder series are emails that are sent in a predetermined order and on a predetermined schedule, automatically.
The best example is when prospects respond to your lead magnet offer. They’ll give you their email and you’ll have an automresponder set up for that. Then they’ll receive a series of autoresponders that tell them more about your business and what you can do for them.
Sales emails are set up and sent out through your email marketing service (EMS), just like your email newsletter. You can use the same service. Once they’re set up, you simply schedule the delivery dates and it’s hands-off from there. They’re easy to edit and adjust when needed.
These types of email series are an excellent way to turn your prospects into customers. You’ll share interesting and useful information while you offer your products or services to people who are already interested in your organization.
How We Can Help You with Automatic Emails
Any type of business or non-profit can take advantage of sales email funnels and autoresponders. We can help you with planning, writing, designing and scheduling.
We can link them to your lead generation series or be sure they coordinate with your email newsletters.