Along with email newsletters, sales emails take full advantage of one of your key marketing assets—your email list.
An important difference, though, between a sales email and an email newsletter is that when people opt in to your email newsletter, the first issue they’re sent is the next issue in line.
In a sales email series (set up as autoresponders—automatic emails) , they’ll get the first one in the series and each subsequent one afterwards. Every subscriber starts with the first issue in the series.
What’s an Autoresponder?
An autoresponder series is what gets sent when someone opts in to your e-newsletter, signs up for a free offer or buys a product or service. These emails are sent in a predetermined order and on a predetermined schedule.
Sales emails are set up and sent out through your email marketing service (EMS), just like your email newsletter. You can use the same service. Once they’re set up, you simply schedule the delivery dates and it’s hands-off from there. They’re easy to edit and adjust when needed.
These types of email series are an excellent way to turn your prospects into customers. You’ll share interesting and useful information while you offer your products or services to people who are already interested in your organization.
How I Can Help You with Sales Emails
Any type of business or non-profit can take advantage of sales emails and autoresponders. I can help with planning, writing, designing and scheduling. I can link them to your lead generation series or be sure they coordinate with your email newsletters.