Blog posts and articles are the core of your content marketing strategy. They’re vital to successful SEO, because the more fresh content you have on your website for the search engine spiders to crawl through, the more they like it.
And they’re a terrific way to build your reputation with your target audience as a generous authority in your field.
The best posts focus on the kind of content your audience is looking for — so be helpful, teach them, offer training and tips, give them valuable information, help them solve problems.
Blogging Case Study #1
I’ve been writing weekly blog posts for Bending Branches/Aqua-Bound since late 2016. They’re a major player in the paddle sports industry worldwide, and have two separate brands with two separate websites.
After the first year, the Bending Branches website saw their website traffic increase by over 600%! Now several years later, more than 60% of their monthly traffic is still organic, meaning through online search.
That’s the power of blogging.
“Since working with Sharon Brodin, our online and thought leadership content has dramatically improved…Sharon is very creative yet meticulous in her writing style, while always remaining professional and timely with her work. She also has a strong understanding of search engine optimization and copywriting best practices.”
– Andrew Stern, Marketing Supervisor at Bending Branches/Aqua-Bound
Blogging Case Study #2
My own website, Twin Cities Outdoors, has been largely built by writing solid blog content regularly. It’s a rare month that organic traffic isn’t 3-4 times that of other sources like direct links and Facebook ads. I hear from people frequently that they found TCO through an online search.
Other Ways to Use Blog Posts
As you build your email list and your social media following, blog posts are a perfect way to keep your readers engaged. Every blog post I write, both for myself and my client, gets used in an email newsletter and on social platforms.
Other options: Turn a series of blog posts into an ebook…Take main points from a blog post for a series of social media posts…convert a post or set of posts into a video or podcast…use your blog to curate great information from other sources for your readers.
How I can Help Your Organization’s Blog
Blogging by its nature is ongoing. So it’s important that we’re a good match—working style, industry, expectations, etc.