There are many ways you can build relationships in your target market. You want your prospects and customers to not only remember you, but come to appreciate you, and look forward to hearing from you. Here are five of the best ways to do that. 1. E-Newsletter This can be your most valuable relationship-building tool, … Keep reading
Even though we say we don’t believe it, many Christians still have this underlying feeling that going into full time “sacred” work is more godly than full time “secular” work. Or even that founding a non-profit is more humane or honorable than founding a for-profit business. It’s hard to get away from. Our Western Christian … Keep reading
At the end of June I attended a 2-1/2 day conference in Bloomington, Minnesota called The Americas Congress, put on by ICCC — the International Christian Chamber of Commerce. It was amazing to hear and meet this group of dedicated, international business men and women — some at high levels in their business — who … Keep reading
This was my wilderness “office” for a week: Now that our three kids are more or less independent (our youngest almost has his driver’s license), I wanted to try a solo wilderness retreat this summer. Since we’ve been blessed with a lease site at a small private campground on the Gunflint Trail (far northern Minnesota) … Keep reading
Content marketing is an extremely effective tool to build trust and authority within your niche. By repurposing your content to social media and other platforms, you can stop the content overload. (Updated October 2021) Google and the other search engines use quality online content as one of their top ranking metrics. Prospects and customers are looking … Keep reading