Content marketing is a powerful way for small businesses to attract potential customers. It builds trust, likeability and authority with their audience.
(Updated October 2021) You can have the best SEO in the world, but how do you convert those visitors into leads once they find your website? By attracting them with a lead magnet. If you don’t have a plan in place once visitors reach your website, all that effort into SEO is useless. You not … Keep reading
Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Keep reading
A regular e-newsletter is one of the best ways to build relationships with prospects, and stay in touch with your customers or clients. But how do you send your e-newsletter? If you’re a small enough business to wonder if the monthly expense is worth subscribing to an email marketing service — don’t wonder any longer. … Keep reading
Do you know who your most valuable audience is? Does it make more sense to market to someone with a 20% probability of buying, or a 70% probability? That’s not a hard question to answer. But every day businesses choose to focus on the 20%. Hmmm. Who’s your most valuable audience? Your current customers. (If … Keep reading
Content marketing is a great tool for building your business…if you use it right, that is! None of us is immune to mistakes, but knowing what to look out for is half the battle in avoiding them. Here’s a brief look at 15 common marketing mistakes: Inconsistency—You post or email content whenever the mood strikes … Keep reading