What is this easy, versatile tool?
The email autoresponder.
Maybe you’re already using autoresponders in your marketing, customer support, customer nurturing strategy, and sales. If you are, you already know the advantages and have reaped some of the rewards.
Maybe you don’t know what I’m talking about. Or if you do, you’re not sure how they can benefit you and your business.
What are they?
At their most basic, autoresponders have become quite common as a follow-up after filling out a sign-up form or contact form on a website. These simple emails are triggered automatically and let the visitor know her information has been received, and what to expect next.
Autoresponders have also become fairly standard when someone places an online order. Once the “Buy” button has been clicked, an email is sent to the inbox of the buyer letting him know his order was received, when it’s expected to be processed and delivered.
(I stay “quite common” and “fairly standard” because, at least as of the MarketingSherpa.com report from 2013, only half the surveyed companies were even going that far.)
They’re easy because they’re automatically triggered by a visitor’s actions on the website. They offer immediate feedback without you having to be there to do it.
But if you limit your use of autoresponders to simply one email confirming a customer order or sign-up, you’re missing out on their versatility and potential.
How can I find out more?
If you love infographics like I do, you’ll love this one called How to Use Email Autoresponders. Take a look for an overview.