Emails to your in-house email list should be a primary marketing function of your small business or non-profit.
Email is roughly 40% more effective for sales than social media, using your own in-house email list. But all emails are not the same—at least they shouldn’t be. Let’s take a look at two very different types of emails and how to use both in your marketing… An email newsletter (or e-newsletter) falls under the … Keep reading
A regular e-newsletter is one of the best ways to build relationships with prospects, and stay in touch with your customers or clients. But how do you send your e-newsletter? If you’re a small enough business to wonder if the monthly expense is worth subscribing to an email marketing service — don’t wonder any longer. … Keep reading
I have two purposes for this post. First, a quick-read reminder that an email newsletter is one of the best marketing tools out there to develop and keep relationships with those are your in-house mailing list. Second, I put the article in the form of an infographic. Here’s your bonus: Besides the info in the … Keep reading
In the February issue of Bite-Size Marketing Digest, we talked about how email marketing is trouncing social media in getting new customers. (For a quick review of the content in a SlideShare deck, click here and scroll to the bottom.) But what exactly is email marketing? What are the keys to using it successfully? Email … Keep reading
Few marketers doubt the value of social media for business success these days. And the purpose of this issue isn’t to diss SM and that value. But when it comes to getting customers, email marketing still performs 40 times better than Facebook and Twitter combined. So while being social is important, you can ignore those … Keep reading