The best way to build trust quickly with your target audience is through genuine testimonials and customer success stories. (Updated October 2021) Because of the internet and today’s easy-to-use website platforms, even small businesses can reach a potential audience far outside our traditional marketplace. But there’s one huge disadvantage—it’s hard to establish trust with those … Keep reading
First let me say entire books have been written on how to boost your SEO! So these next few hundred words aren’t meant to be all-inclusive. But I’ll give you 9 tips that will boost your SEO and help your prospects find your website. SEO isn’t something you can change in a day. A strong … Keep reading
Did you know that after your Home page, your About page is probably the most read page on your whole website? (check your Google Analytics if you’re not sure.) That means you want your About page to nail it! Here are 9 ideas to stand out from the crowd with a stellar About page. Is … Keep reading
In the February issue of Bite-Size Marketing Digest, we talked about how email marketing is trouncing social media in getting new customers. (For a quick review of the content in a SlideShare deck, click here and scroll to the bottom.) But what exactly is email marketing? What are the keys to using it successfully? Email … Keep reading
Few marketers doubt the value of social media for business success these days. And the purpose of this issue isn’t to diss SM and that value. But when it comes to getting customers, email marketing still performs 40 times better than Facebook and Twitter combined. So while being social is important, you can ignore those … Keep reading