Content marketing is a powerful way for small businesses to attract potential customers. It builds trust, likeability and authority with their audience.
Content marketing is an extremely effective tool to build trust and authority within your niche. By repurposing your content to social media and other platforms, you can stop the content overload. (Updated October 2021) Google and the other search engines use quality online content as one of their top ranking metrics. Prospects and customers are looking … Keep reading
10 years ago this topic wasn’t on the radar. Today we can hardly escape it. Facebook…LinkedIn…Pinterest…Twitter…Google+…Tumblr…Instagram… How do you make sense of all the social media options for your business? Jump on the bandwagon and get an account everywhere? Ignore them and hope they go away? It won’t surprise you that the answer lies somewhere … Keep reading
I subscribe to several email newsletters (or e-newsletters). In fact, I’ve signed up for so many I finally started unsubscribing to those I rarely read. But one I always read is The Likeable Expert Gazette by Michael Katz. Michael built his freelance business from scratch using email newsletters as his only marketing tool. So I … Keep reading
If your business doesn’t publish an e-newsletter yet, you’ve probably heard of them and maybe wondered what all the fuss is about. Or maybe you’re thinking of starting one but aren’t sure the time, effort and money will be worth it. Here’s a primer to get you started… 1. Your list of readers will be … Keep reading
Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor. For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders. The advantage of them, … Keep reading