Do you have a Secret Weapon?

Keep in touch

I subscribe to quite a few e-newsletters from more experienced writers and marketers.

One of them is by Michael Katz, the self-described “Chief Penguin” of Blue Penguin Development. He’s known for his expertise on publishing e-newsletters, and for helping solo entrepreneurs with their own marketing.

Michael’s e-newsletter today really caught my attention because he talks about his “secret weapon” — staying in touch with people.

Sounds pretty benign. But he’s found his natural ability to keep in touch with people has meant a lot of business for him. Especially when he doesn’t focus on drumming up business. It’s the result of people wanting to do business with people they know, like and trust.

This doesn’t come naturally for me like it does for Michael. But it’s something I want to get better at. You could say it’s a New Year’s Resolution.

I encourage you to read the full article on Michael’s website. He’s also got a podcast of it if that’s more up your line.

If you haven’t already, please download my free Special Report (shown just to your right). You’ll find a summary of many marketing tools that take advantage of and build on those relationships.

What’s your own success in keeping in touch with people? Do you find it makes a difference in your business? I’d love to hear your comments.