If you’ve read my special report Relationship Marketing Ideas for Outdoor Organizations, you’ve already had a brief introduction on the topic. (If you haven’t read it, you can get it as a free download here)
There are many online sources that dive into Relationship Marketing more deeply. Here are a few articles I’ve found helpful:
- SocialMediaExaminer.com (interview with Ted Rubin, who shares the best ways to grow online connections through social media).
- How to Succeed at Relationship Marketing with One Simple, Universal Method by Jay Baer on MariSmith.com.
- The Business Case for Building Real Relationships with Customers, posted on HelpScout.net.
- From an unexpected source: The Department of Transportation! Relationship Marketing: A Key to Success and Survival.
Are there other resources you’ve found that have helped you? Share them with us in the comments section below!