How to Quickly Build Trust with Your Target Audience

build trust with target audience

The best way to build trust quickly with your target audience is through genuine testimonials and customer success stories. (Updated October 2021) Because of the internet and today’s easy-to-use website platforms, even small businesses can reach a potential audience far outside our traditional marketplace. But there’s one huge disadvantage—it’s hard to establish trust with those … Keep reading

Be an Email Marketing Success Story

email marketing success

In the February issue of Bite-Size Marketing Digest, we talked about how email marketing is trouncing social media in getting new customers. (For a quick review of the content in a SlideShare deck, click here and scroll to the bottom.) But what exactly is email marketing? What are the keys to using it successfully? Email … Keep reading

Email Marketing Trounces Social Media

email marketing trounces social media

Few marketers doubt the value of social media for business success these days. And the purpose of this issue isn’t to diss SM and that value. But when it comes to getting customers, email marketing still performs 40 times better than Facebook and Twitter combined. So while being social is important, you can ignore those … Keep reading