Sharon Brodin 
I’ve never read or seen Oscar Wilde’s play, The Importance of Being Ernest, but saw the 2002 film with Colin Firth, Reese Witherspoon and Judi Dench. If Wikipedia is any indication, the movie followed the storyline of the play quite well. It’s a silly story about deception. We know “earnest” means sincere. And the irony … Keep reading
While digging into some studies on the benefits of outdoor recreation, I’ve learned some fascinating things. We all know exercise is good for us, especially if we have a sedentary job. My location-of-choice for exercise has always been outdoors. No matter the season or activity, I want to be outside. In fact, I’ve been an … Keep reading
Are your readers opening your emails? It doesn’t matter how brilliant your copy is, or how astonishing your offer is. If your readers aren’t opening them, they’ll never see it. If you Google: “How to write emails that get opened” most of what comes up is advice on how to write the Subject line. That’s … Keep reading
What is this easy, versatile tool? The email autoresponder. Maybe you’re already using autoresponders in your marketing, customer support, customer nurturing strategy, and sales. If you are, you already know the advantages and have reaped some of the rewards. Maybe you don’t know what I’m talking about. Or if you do, you’re not sure how … Keep reading
I subscribe to quite a few e-newsletters from more experienced writers and marketers. One of them is by Michael Katz, the self-described “Chief Penguin” of Blue Penguin Development. He’s known for his expertise on publishing e-newsletters, and for helping solo entrepreneurs with their own marketing. Michael’s e-newsletter today really caught my attention because he talks … Keep reading