Skepticism. According to an article posted last week by copywriter Clayton Makepeace, skepticism is the prevailing attitude we’re facing in our marketing efforts these days. (The entire article is worth the read. You can find it here.) As he points out, it’s no surprise we don’t believe much of what we see, read and hear … Keep reading
If you’ve read my special report Relationship Marketing Ideas for Outdoor Organizations, you’ve already had a brief introduction on the topic. (If you haven’t read it, you can get it as a free download here) There are many online sources that dive into Relationship Marketing more deeply. Here are a few articles I’ve found helpful: … Keep reading
How to design an email newsletter—does it matter? Should it look like your website? Should it look like an email you send to a friend? A combination? It depends. I’ve subscribed to many newsletters from many different types of businesses. If you do that too, you’ll notice something… Some look just like the company’s website … Keep reading
They’re known by a number of different names: email newsletters, e-newsletters, e-zines. What makes them such an effective marketing tool? “Newsletters are one of the most powerful tools you have at your disposal.” – Dan Kennedy, consultant, business coach, strategic advisor, etc. “Every newsletter that you send serves to solidify the connection between your company … Keep reading
Some very successful businesses aren’t blogging. I can think of many small businesses in my local area that get so much business from referrals they don’t bother. The best advice I’ve heard so far on whether to have one is: If you like to write and want to write a blog, write one! If you … Keep reading