Digital marketing done right will give your small business or non-profit a strong foundation for success.
Do you know who your most valuable audience is? Does it make more sense to market to someone with a 20% probability of buying, or a 70% probability? That’s not a hard question to answer. But every day businesses choose to focus on the 20%. Hmmm. Who’s your most valuable audience? Your current customers. (If … Keep reading
Do you love a good story? Here’s one about a business that was completely turned around because of inbound marketing—the type of marketing that invites people in and gives them something they want. Here’s proof that inbound marketing doesn’t need to be complicated to work! I hope it’s as inspiring for you as it is … Keep reading
“People actually grow by giving themselves away. By caring for other people, those who give generously end up increasing the quality of their own lives.”* This isn’t just a warm fuzzy sentiment. It’s a documented fact. One that Mark and Barbara Koloff wholeheartedly agree with. The Koloffs own two Meineke Car Care Centers in the … Keep reading
All people are wired to respond to nature in a way that gives life. When we take advantage of the benefits of nature and make it an active business partner, those benefits seep into our working life, too. Keep scrolling down and you’ll see how. (The content in this infographic was first published in 2015 … Keep reading
The best way to build trust quickly with your target audience is through genuine testimonials and customer success stories. (Updated October 2021) Because of the internet and today’s easy-to-use website platforms, even small businesses can reach a potential audience far outside our traditional marketplace. But there’s one huge disadvantage—it’s hard to establish trust with those … Keep reading