Digital marketing done right will give your small business or non-profit a strong foundation for success.
Did you know that after your Home page, your About page is probably the most read page on your whole website? (check your Google Analytics if you’re not sure.) That means you want your About page to nail it! Here are 9 ideas to stand out from the crowd with a stellar About page. Is … Keep reading
In the February issue of Bite-Size Marketing Digest, we talked about how email marketing is trouncing social media in getting new customers. (For a quick review of the content in a SlideShare deck, click here and scroll to the bottom.) But what exactly is email marketing? What are the keys to using it successfully? Email … Keep reading
Few marketers doubt the value of social media for business success these days. And the purpose of this issue isn’t to diss SM and that value. But when it comes to getting customers, email marketing still performs 40 times better than Facebook and Twitter combined. So while being social is important, you can ignore those … Keep reading
There are loads of ways you can ensure your website’s content is easy for your visitors to read. Why is this important? So they’ll read it! You want them to see clearly, quickly and easily that you can solve their problem or help them gain what they want. We’ll cover just 5 of these in … Keep reading
According to The Paradox of Generosity (Smith/Davidson, 2014), people who habitually give more are happier and healthier. What’s true on a personal level can also be true on a business level. And generosity—giving—isn’t limited to money. Giving of our specialties, talents and skills is often even more meaningful to both ourselves and those we give … Keep reading