Digital marketing done right will give your small business or non-profit a strong foundation for success.
Organic search is when someone types a search query in Google or other search engine. That person is looking for the answer to a question or the solution to a problem. The webpages that pop up under that search haven’t paid the search engines anything. They simply pop up organically as the engines find relevant … Keep reading
There are many ways you can build relationships in your target market. You want your prospects and customers to not only remember you, but come to appreciate you, and look forward to hearing from you. Here are five of the best ways to do that. 1. E-Newsletter This can be your most valuable relationship-building tool, … Keep reading
Google Alerts is a great way to keep up with the newest online content for your industry. Have you heard of it? Part of the ever-helpful Google stable of free tools, Google Alerts is one of the online tools I use daily. If you’ve ever felt overwhelmed with the millions of pages of online content … Keep reading
While digging into some studies on the benefits of outdoor recreation, I’ve learned some fascinating things. We all know exercise is good for us, especially if we have a sedentary job. My location-of-choice for exercise has always been outdoors. No matter the season or activity, I want to be outside. In fact, I’ve been an … Keep reading
Are your readers opening your emails? It doesn’t matter how brilliant your copy is, or how astonishing your offer is. If your readers aren’t opening them, they’ll never see it. If you Google: “How to write emails that get opened” most of what comes up is advice on how to write the Subject line. That’s … Keep reading