Digital marketing done right will give your small business or non-profit a strong foundation for success.
What is this easy, versatile tool? The email autoresponder. Maybe you’re already using autoresponders in your marketing, customer support, customer nurturing strategy, and sales. If you are, you already know the advantages and have reaped some of the rewards. Maybe you don’t know what I’m talking about. Or if you do, you’re not sure how … Keep reading
I subscribe to quite a few e-newsletters from more experienced writers and marketers. One of them is by Michael Katz, the self-described “Chief Penguin” of Blue Penguin Development. He’s known for his expertise on publishing e-newsletters, and for helping solo entrepreneurs with their own marketing. Michael’s e-newsletter today really caught my attention because he talks … Keep reading
The most successful businesses are the ones who market the most successfully. I read something along that line recently. I can’t remember where, but it stuck. Some of us love to market. Others of us see it as the necessary evil of doing business. But however you look at it, your business can’t be successful … Keep reading
Ok, so I’m behind the times. I do not own a smart phone. I just haven’t needed one yet. I don’t own a tablet either. Same reason. So far I haven’t cared much about mobile friendly. But I’m abnormal today, I know, especially in the business world. Some studies have shown that over half your … Keep reading
Autoresponders are emails you’ve set up through your email marketing service that are sent automatically based on time or an action of a visitor. For example, when you purchase a project and receive a thank you email—that’s an autoresponder. If you get follow-up emails from that company, those are also autoresponders. The advantage of them, … Keep reading