It’s absolutely vital that your small business website speaks directly to your audience’s pain points and clearly tells them how you can help.
Your business’s website needs to be written and designed for two different audiences: your target audience (your users) and Google (and the other search engines). (Updated September 2021) The handy thing is that when your website is user-friendly it’s also Google-friendly, and vice-versa. Here’s what I mean… What a User-Friendly Website Looks Like A user-friendly … Keep reading
(Updated October 2021) You can have the best SEO in the world, but how do you convert those visitors into leads once they find your website? By attracting them with a lead magnet. If you don’t have a plan in place once visitors reach your website, all that effort into SEO is useless. You not … Keep reading
Using photos in marketing is a wide-spread and recommended practice. There are good, bad and illegal ways to use them, though, and what you don’t know can hurt you. Back when everything was just in print, it was a lot more work and expense to get and use photos. These days, the digital revolution has … Keep reading
Most of us have at least a vague idea of what SEO is. But not many of us have a real clear picture of what successful SEO requires. A Quick SEO Primer SEO stands for search engine optimization. It has to do with the search queries typed (or spoken) by users, and how the search … Keep reading
Did you know that after your Home page, your About page is probably the most read page on your whole website? (check your Google Analytics if you’re not sure.) That means you want your About page to nail it! Here are 9 ideas to stand out from the crowd with a stellar About page. Is … Keep reading